A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
Thomas Williams spent his life believing he was “ineligible” for a sex life – a lonely reality for many adults living with disabilities – until Sue Newsome came into his life.
Their sex lives have always been an uncomfortable topic of conversation. Now the disabled are determined that we listen and learn. What are they able to teach the rest of us about sexual fulfilment?
